👋 Hi, I’m Keith.

Product Designer focused on growth, usability, and impact. I craft thoughtful experiences that drive user engagement and business success.

Improving the onboarding questionnaire for new sign ups

Redesigned FreshBooks onboarding questionnaire, lowering drop-off rates and collecting valuable data.

Hand holding users through the process of creating their first invoice

Led the design of a new way to create an invoice while also reducing the time to value.

Personalizing actions for users in FreshBooks the first time

Tailored first steps for new customers to experience FreshBooks.

Past work

Reducing anxiety for Enbridge customers when paying for their natural gas

Seller Deal Widget

Driving urgency for sellers to stay informed on the latest competitor news and updates

Program Impact Report

Enabling companies to measure Klue’s impact across their teams and identify key areas for focus

Envisioning Highmark Health employees experience leveraging Microsoft 365

Enhancing Canadian Tire browse and checkout experience